A NEW ERA FOR KLABIN
fierce
/firs/
• having or displaying an intense or ferocious aggressiveness
Last year marked a major milestone for The Klabin Company. It was our 60th anniversary and a proud moment for all of us. However, rather than throw a party or make a big splash, we chose to look inward; to reflect on where the company has been and where we are headed. After 60 years of success, we concluded it’s time to take a fierce step forward; fierce in a way that honors our legacy while moving ahead with a powerful and aggressive intensity that allows us to grow our leadership position in the industry.
We’ve spent the last several months looking at our brand identity, analyzing how it reflects our core values, strengths and ethos as a company. Today, we are pleased to introduce our new look. We’ve made updates to our company mark to be bolder and more modern. You’ll see that we’ve retained the tiger logo and our recognizable blue color but have strengthened how we display our name, honing-in on our core identity and brand positioning. This is a mature and natural evolution of the Klabin brand identity to match our current culture and strategy, while not losing touch with our historic roots.
The new branding has immense versatility in its ability to stand out in both digital and print mediums, setting us up for success in the evolving landscape of commercial real estate. It signifies our ability to leverage technology, hard work and market expertise to get the job done, even in the most competitive market conditions.
Built on the principles of an open and enduring culture, we’ve maintained our independence as a privately-owned business since 1961. Unlike most commercial real estate brokerages, we emphasize how the sharing of information, experience and relationships among all our colleagues works to everyone’s advantage. We are dedicated to the needs of our clients, and through this commitment, have remained successful for decades.
We're entering the next 60 years with a fresh look and the same unwavering dedication to our core principles that continue to position us as a respected leader in the industrial market.
Here’s to the next chapter.
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Click here to see our new branding in action.